Content & email marketing for health and wellness practitioners
I deliver content and email marketing for health and wellness practitioners who want to educate their audience, build trust, and grow their practice.
You trained and became a health and wellness practitioner to deliver your expertise to others—my guess is not because you wanted to spend your evenings figuring out what to write, what to email, or how to explain everything you know online.
I help practitioners turn their knowledge and expertise into clear, engaging content that educates their audience, builds relationships, and keeps their practice visible.
What I do
You have valuable information to share. I help you communicate it in a way your audience can understand, appreciate, and remember.
Turn your expertise into useful, engaging content that answers your audience's questions and establishes you as a trusted resource. You and I will work out what is the best approach for your audience to connect to you. This can include the following:
One of the best ways to stay connected with the people who already know you is through emails. It is also a great way to build relationships with the people who are just discovering you. I can help you achieve this through:
Your content should sound like you—not like a generic health website. I take the time to understand your approach, your personality, and the way you communicate.
How I work
I believe good writing begins with some research.
It begins with questions.
What do you do? Who do you help? What do you believe? What makes your approach different? What questions do your clients ask over and over? What do you wish more people understood?
I take the time to learn your business and your expertise before I write. Then I turn that knowledge into content your audience can actually understand and use.
01 — Learn
I get to know you, your practice, your audience, and your goals.
02 — Understand
I research your subject and develop a clear understanding of the information and ideas you want to communicate.
03 — Communicate
I turn that knowledge into thoughtful, reader-friendly content that reflects your expertise and your voice.
Who I help
I work best with health and wellness practitioners who are excellent at what they do but don't necessarily have the time or desire to market themselves.
You focus on helping your clients. I help you communicate what you know so you can reach more of the people who need you.
I believe the best content comes from understanding a business over time.
The longer I work with a practitioner, the better I understand their voice, their audience, their goals, and the ideas they want to share.
That's why I'm interested in building ongoing relationships with a small number of clients rather than constantly moving from one unrelated project to another.
We can start with a smaller project and see if we are a good fit with each other. Then move onto more involved projects.
If you have valuable knowledge to share but don't have the time—or the desire—to turn it into consistent content and email marketing, let's talk.